Sunday, February 27, 2011
Genuine Product Pricing [GPP] Part 1
Lets talk about feelings shall we---How's it make you feel when you're in the market and you see the price of things set at $3.99, $19.99 or $199.99? Looking at more costly items you might see $999.99 or how about $19,999.99. Yes I'm aware that they'll juggle even a few numbers different and call it 19,998.07 but the idea is still the same---make the customer "seem" or "feel" they're getting their product purchase at a lower level of cost. $3.99 has the feel of 3 dollars and well....just something a little extra, and $199.99 seems like around $100.00, or something like that.